I love the halloween art! So cute
Truly? Personally, from the start of the campaign I've wondered about the reason of this juvenile and, for the lack of a better word, corny theme, along with its corny fonts
and over-enthusiastic, marketing-like exclamations.
As an appreciator of the overall imagery of Shenmue, from character and environment design to the cinematography, and also its immersive and enthralling atmosphere, I gotta say overly "cute", gleeful and jolly manifestations and exclamation points aren't really things I relate with the whole aesthetics and, more importantly, concepts of the series. It doesn't reminisce capsule toys and, for all of its quirky characters, this goofiness of sorts seems ill-placed in the world described in the original writing. As a crowdfunding project, I would say it detracts a lot more new fans than otherwise.
Trusting in Yu Suzuki, I'm confident this pertains exclusively to the campaign team's design and visual culture ineptitude and that it won't somehow seep through to the actual game.