«Admitting that Sega has not done a “great job over the last four years” in communicating its brand values»
Only? Especially after SEGA was taken over by SAMMY, showing the exit door to their legendary creators and ignoring old consumers.
«I think the buzz around Shenmue 3 shows that people love our legacy,”»
What? SEGA-SAMMY did Not make a single free tweet or post to promote the Shenmue 3 Kickstarter and now they want to take the credit for the created buzz? That is a shame. And, no; I love Yu Suzuki's legacy, not SAMMY's profit-first brand values.
«Who says Sega is exploring ways to re-release the original two Shenmue titles.»
Pfft. That better be true, and not another misleading quote of "We want to earn old fans' trust back and we'll do it!" ending up in nowhere. Exploring ways... This makes sense only if they talk about legal ways about Shenmue's game engine license. Because, if they meant ways of publishing, that's a given: Steam, PSN, XBL etc.