Shenmue 3 will never get on such a hype level as ... i don't know ... the new Battlefield,
or the next Kojima game or Uncharted, Last Of Us, whatever.
The newer generations who were born at the year 2000+ have probably no idea what Shenmue is.
I don't think that you can hype these people with footage of some random japanese guy who is in some asian region.
And it doesn't help that they will find things like "carrying crates" or "driving the forklift" on Youtube
if they look up Shenmue.
Shenmues subjects and themes are not something that you can sell so easily.
I'm pretty sure that the view number on the first teaser would be pretty much the same
if they had better/finished facial expressions in the video.
There would be less dislikes, yes, but thats not enough to push the views magically into the sky.
It would still be the japanese guy who walks around.
If Shenmue 3 turns out great, then it will get its own hype from the people after the release.
If there is a great story, gameplay and so on, it will reach a hype level on its own because of the quality.
But you can't promote Shenmue 3 like some triple A Call of Duty or GTA.
Shenmue is probably on the same level as the Yakuza games or Persona,
those games are for a specific group of gamers.
I don't see how you could push the hype for these kind of games with better trailers or reports
because the setting and themes are just too peculiar / particular. (is this correct english, i don't know)
Shenmue is a admired franchise for a specific group of gamers,
but Shenmue is very very small if you compare it with current hype games.
A better looking Ryo or Shenhua is not enough to hype more people.