Cynical article is cynical.
It isn't a con. This will likely help pay for all the technical resources to get it made. Then, Sony will likely provide a team of bodies in order to help with actual development. So Sony wanted to use a Kickstarter to gauge interest? So what? And let's not act like it's some Sony exclusive either... Remember, it's coming out for PC too and they haven't ruled out a possible Wii U or XBOne release just yet.
I say, if people want to keep on donating, then do! Let's reach those stretch goals and then some and make it the best game it can be :)
Also, I wish people would stop citing the 70 million! That was the cost for the time and effort and research put into the ENTIRE franchise and creating the engine from scratch. Let's not forget it also most likely included the cost of the original Saturn development, even from the days of it being a Virtua Fighter spin off. These days, a game like Shenmue wouldn't need anywhere near that much money to make. Especially with them utilizing the Unreal engine.