Shenmue Dojo

Following a bizarre turn of events and a highly unlikely TV commercial, actor Jerry Lambert - for years the "face" of the PlayStation brand - is being sued by none other than Sony itself.

Despite having made something of a name for himself playing the fictional PlayStation executive Kevin Butler, last month Lambert appeared in an advertisement for Bridgestone tyres playing a competitor's product, the Nintendo Wii.
Strangely, the commercial was later edited to remove Lambert from it entirely. Which seemed weird, but it may be explained by the fact that on September 11, Sony Computer Entertainment America filed a suit (spotted by gumby_trucker @ NeoGAF) against both Bridgestone and Wildcat Creek, a company registered in 2007 by...Jerry Lambert.

Sony is suing both companies over trademark infringement, presumably for their use of Lambert in a scenario involving video games that aren't PlayStation games.

We've contacted both Sony and Bridgestone for comment on the specifics of the case, and will update if we hear back.

Who Really Cares? wrote: This is the same company that filed to being able to take our DNA when playing video games.

Bluecast wrote: all they have lost on PS3 and Vita selling so poor(yet I plan to get one)

Bluecast wrote: Sony is apparently suing for trademark reasons. Seriously? Like they own him? He isn't under contract. Sony must be desperate for cash after all they have lost on PS3 and Vita selling so poor(yet I plan to get one)

Who Really Cares? wrote: Sony ended his contract before this and again sony said they didn't see the Wii as competition

Crimson Ryan wrote:His contract would have a stipulation barring him from appearing to advertise competitor's products. In this case, Wii.