punkmanced wrote: ^ In all fairness, the chances of Sony not getting anything in return are virtually nonexistent. It just means they’ve worked out a deal we aren’t privy to…which actually sums up that partnership quite well.
I don't know about that. None of the KS funds are going to Sony, and the physical copies are only going to KS backers. So how does Sony recoup the cost of those units? I would speculate Shibuya or YsNet paid for them... except that YsNet has stated when we were all clamoring for them that it was up to Sony, not them. A greater percentage of digital sales to compensate perhaps? That's the only thing I can think of.
Re: the need of a “new” PR strategy, I’m just puzzled by the official lack of action, to be honest. Aside from throwing out Paypal as a complete afterthought, they really haven’t done sh*t.
On the one hand, I’m incredibly happy to have the game finally happening. I really am.
On the other, I’m infuriated as to the overall handling of all things marketing; I mean…what the f*ck? They realize there’s still money to be made here…right?
I'm certain they do. This is why (and this is ONLY a hypothesis, not an assertion) I suspect three things.
1) The KS campaign was thrown together extremely quickly to capitalize on the E3 timing because the deal they made happened very abruptly, and in close proximity to the event.
2) They have VERY limited funds for marketing in their own budget. They seem to have believed Sony would provide advertising and marketing. I suspect this is why Awesome Japan were chosen, despite their somewhat spotty track record. Price.
3) Sony is taking a very hands-off approach with them, essentially letting them sink or swim apart from whatever financing deal they entered into, and the physical copies. I could be way, way off base, but I sort of get the feeling they expected more marketing support from Sony than they've received. They clearly lack the funds to handle it themselves, or they would have imho.
What do you think?