Ok so actually their needs to be some clarification to this suit. Apparently Lambert himself isnt being sued at all. It's Sony suing "Bridgestone and Wildcat creek inc"
Sony via Kotaku wrote:Sony Computer Entertainment America filed a law suit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he's become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony's intellectual property, creates confusion in the market and causes damage to Sony.
http://kotaku.com/5949709/kevin-butler- ... ge-to-sonySites like Kotaku and others seem to be stating that Jerry Lambert himself is being sued when they make titles that say "Kevin Butler Actor Sued For “Creating Confusion” and “Causing Damage” to Sony"
Which is false. This doesnt involve Sony suing Lambert directly, just the company that hired him for the commercial.
Shit like this is why I hate blog and news sites sometimes. Their just in it for more clicks and visits to up their advertizing revenue.
*coughgamespotreviewscough"
Still very stupid of Sony and money grubbing. But I have way less of an issue with one company suing another. Seems more like fair game at this point no matter how stupid it actually is. Cause thats 'Merica yall!