Sega revealed today that they're planning to create a new character-based brand of products. Based on a character known as "My Spring Bear," the products will be targeted at female consumers. Sega plans to collaborate with Creative and Sony to develop products based on the brand including candy, games, and toys beginning later this year. Sega president Hisao Oguchi believes the "My Spring Bear" character will appeal to consumers because it evokes feels of "nostalgia and peace."
Sega revealed today that they're planning to create a new character-based brand of products. Based on a character known as "My Spring Bear," the products will be targeted at female consumers. Sega plans to collaborate with Creative and Sony to develop products based on the brand including candy, games, and toys beginning later this year. Sega president Hisao Oguchi believes the "My Spring Bear" character will appeal to consumers because it evokes feels of "nostalgia and peace."
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