by Let's Get Sweaty » Tue Sep 04, 2012 1:33 am
Hi Bluecast.
While many people prefer to include '@sega' in their tweets, it's really not important whether the community teams sees them because you're right, they don't care.
The purpose of trying to get the hashtag trending each month is to go above their heads, to circumvent the barrier created by their ignorance and indifference.
If the wider world is witness to how disgruntled the consumer is with Sega, those higher in the company will be forced to take notice. It's like standing in the street with a megaphone when the doorman won't let you in.
This is a public protest designed to threaten Sega's public image until they stop ignoring a desperate fanbase. Emails have been swept under the rug for too long - letters, capsule toys, disregarded - but they can't put their fingers in their ears when shareholders and other customers are all privy to the dissatisfaction they are causing.
The Tweetathon holds Sega to account in front of the lucrative mainstream, and also gets the casual fans involved with minimum effort on their part. Worrying about which Japanese '@' name to mention in their tweets other than the globally recognized and assumed '@sega' would remove the accessibility factor that has encouraged so many to participate. As long as the hashtag is out there, that's enough for now. If we get it trending each month, or even if we don't (it's already getting media coverage), the right people will know soon enough.