If you watch the video on the Kickstarter page you will
hate the voice acting. It really puts anything that Shenmue II on the Xbox offered to shame.
I take it lighthearted. I think it's natural to be a little bit shocked at how the characters look and I have to be honest they could've taken more effort with it to promote the kickstarter but like it has been said already, this is just really basic stuff they made for the kickstarter, probably totaly out of context of what the game will look like, the engine it will run on and such.