The marketing for this KS is atrocious. The video tells nobody who doesn't know what Shenmue is anything about it or why it's special. It's just "here's Shenmue III, do you like it???" When it should be recapping the story of a boy driven by anger and revenge as he goes to extremes to find his fathers killer on an epic coming of age Kung fu story. But no, Yu talks about move scrolls instead. They could even go the "You know QTE's? Well Shenmue modernized it and every game you've played since that has had them since is jacking our shit without the quality. Suck on it" or how about "Shenmue was a game of ahead of its time that had unparalled attention to detail and tight, focused storytelling." It makes no sense.
It has been coasting on the goodwill of Shenmue fans and the interest of non-fans. It needs more than that and to articulate why such a game would make Huber act like an excited child and end up grasping his co-workers hands in tears. It needs to show WHY it's so special to us so it can be passed on to a new generation.
Even the Kickstarters aesthetic looks amateur.
You got all these interviews and stuff, and how many of them are in English? Please stop with the French stuff. The game will only be at Monaco? But not TGS or GDC or PAX? What is this foolishness? France isn't that special and doesn't have a monopoly on Shenmue fans. Try marketing this in China, for isntance.
The marketing for this KS is AWFUL and we as Shenmue fans can do better than them. Yu needs our help!