How would the exchange rate affect Paypal donations in this situation? I mean, would rewards be worth less and more etc as the weeks/months went on? Perhaps they're preparing a page for the Japanese/Chinese/Korean markets, to whom it wasn't accessible to before?
Plus, after the way rewards were slapped on and on through the KS, perhaps they're assessing and looking very carefully at what they want to provide.
This is also all in hope of course, perhaps they're just slamming Fantas after a tense 31-day campaign. But who knows?