by DoubleO_Ren » Tue Jan 24, 2012 8:37 pm
Marketing
(The most important part)
Viral
This is the single most important thing that will allow Shenmue to do well in this day and age. The Internet, Facebook, youtube are all-good for viral marketing.
All he has to do I hire out that big fuck off banner on youtube for like 3 days around the time he announces the game and then a few days before the release date. That will wake even the laziest of Shenmue fans up and even all the curious gamers that want to try it because they’ve heard so many good things and people that just love hyped up games. Facebook, twitter make groups, that shit goes without saying.
The Mythos
He needs to play on the mythos of the series, it’s a cult classic that a lot of people are talking about, go on any fucking Youtube video about Shenmue, hell go on any blog, social network site, forum, article where Shenmue is being discussed and you will find at least 3 people claim it is the greatest game ever made and others who give some of the most beautiful descriptions of the game I’ve ever seen.
They need to have headlines like “10 – 14 years in the making” (however long it takes) “Arguably the greatest game ever created” “finish the epic long-awaited story of Shenmue” “The game that influenced Heavy Rain, Grand Theft Auto and God of War”. You all get the picture, titles like that in a trailer would do wonders.
Suzuki, SEGA, whoever, should play on the legend of the game, constantly.
To show retards that this game has history, it needs to make people go “ooh let me google that.
Epic trailers of all the petitions, articles and letdowns that have happened over the last 10 years leading up to this grand finale, this special moment thousands have been waiting for. If they play on this and play on it well it will be very effective like a Squirtle on a Charmander.
The Trailers
Now we’re trying to make this fucker sell so we have to do a Watchmen and trick the stupid COD fans into buying it. The Trailer should make COD look like a fucking chick flick. Now I’m not saying Ryo should run around with 2 M16’s bustin’ caps in Sega Saturn’s asses but it should have fast paced creative editing, Show the new gameplay features off, describe the mythos behind the game, and show bone crunching martial arts.
Show emotion in characters, make people jaws drop. To make the masses interested in something like Shenmue you will have to put some of that honesty aside Suzuki old buddy and bring out the big guns, not literally.
No Xiuing walking through alleyways no random running just pure action shots.
Yes saturated Hollywood crap sells and yes we don’t want Shenmue to be like that but I’m more than happy to advertise it as saturated Hollywood crap and then it really is the cult classic we remember.
Now there will be people that will complain and think they were sold some kind of knock off and feel they’ve fallen victim to false advertising (which they will have but we wont tell them that) but not many people will do this COD fans will love it regardless because they are stupid fucks that eat anything the media hype feeds them.
Heavy Rain
Yes it gets it’s own sub heading. The game is very similar to Shenmue except it suffers in the department of proper gameplay, which Shenmue has. This game has fucked so many people over and majority of them don’t even know it why? Because of the hype! It wasn’t the ‘amazing’ features, it wasn’t even the ‘amazing’ story, it wasn’t the gameplay because there was none (though they made it look like there would be) it sold well strictly due to marketing and if you market something right then you’ve got a gold mine, You’ve got to make people believe they want this and that’s what the marketers for Heavy Rain did, this brings me to my next ploy.
Sex sells
Ok this isn’t some fantasy land where our Sega and Suzuki can do no wrong you have to take risks to achieve something in this business. Revealing images of the attractive female characters in the story would be a good idea, in trailers and picture and things of that nature. Even Metal Gear Solid did it countless times, Heavy Rain did it extensively, there’s even an article about it, you just have to make it all seem innocent which these people are all so good at doing.
PSN & XBOX Live releases of original games
Not only would this make them money but it will market Shenmue 3 for them as well. After more and more people play revamped versions of the game that’s so hard to get your hands on for the casual not too bothered gamer, they will become like us and want to know the ending and more fans will germinate, more fans will know Shenmue. Which obviously gives the Yu man more incentive.
There are so many gamers out there that want to play Shenmue FOR THE FIRST TIME OF THEIR LIVES and they can’t because they have no decent access to it.
Many don’t want to use a choppy emulator, many don’t want to buy a Dreamcast but they want to play Shenmue. Sega give the people what they want.
Gameplay
Features
What new features will the game have?
From eating, drinking to shopping new clothing character customisation such as hair?
Location jump?
(all I could think of at the moment, these are just suggestions not entirely what I would want.)
Movement
Ryo should feel heavy, have a bit of weight to him but not be stiff like the old DC version of him, he should feel something like Nico Bellic from GTA4. Make him more relatable and less robotic kind of like in the Shenmue Online trailer he seemed more human in that.
Fighting
I love the original fighting system I don’t want them to change it but just make it feel more fluid and authentic.
Music & Atmosphere
The single most important part of Shenmue, any Shenmue fan will tell you basically don’t fuck with what aint broken boys.
Voice acting
I’m going for redubbing the whole series again sure our nostalgia will be ruined but I’d rather a quality series that can stand up in this day and age than just remembering the past that wont come back. You real fans would have the proper copies anyway, so if you’re feeling nostalgic go play that.
They need a great talented cast that can deliver on emotion and give Ryo more personality and not just a robot, that’s what puts people off.
And of course Japanese voice acting choice, English subs.
This is all I could think of right now as it’s 5 fucking am and I have coursework to do but I’m doing fucking market research for Shenmue, Jesus!
But I’ll add stuff soon hopefully.
Just open your mind guys and imagine the possibilities.
Hmm why does this feel like Deja Vu lol